Whatever budget you have, you can display your ads on Google and its network. Pay only when users click on ads. This is the promised supply of Google via AdWords. The goal is none other than the medium entrepreneurs who are reaching a wider market.

"The share of online ad market in the United Kingdom is greater than television advertising," says Herman Chang, an expert in the field of search engine, in the seminar business development of SMEs through the Google Advertising Solutions. The condition was proved that the technology has become embedded in the business and the economic pulse of society.

What about development in Indonesia? Based on Google's internal data, the use of Internet in Indonesia increased by 112 percent. Internet users in the country is ranked fifth in Asia, and one of 20 countries the highest Internet users in the world.

In 2000, The access cyberspace in Indonesia amounted to two million people. But at the end of September 2009, increased to 30 million. In fact, predicted a sharp rise starting 2010. Coverage can be achieved Google's more or less 80 percent worldwide, and approximately 95 percent in Indonesia. That is, if advertisers reach potential customers through online, the possibility of greater fortunately.

A shot of statistics, it seems that Google as a search engine offers a one stop solution for effective and efficient business people. AdWords ads will be displayed that is used in conjunction with Google's search results, as the keyword. Advertisers can also select the placement of content, including selecting ad formats such as text, images, and video.

How do I advertise with AdWords? You just create ads and choose keywords, ie words or phrases related to your business. When users perform searches on Google using one of your keywords, your ads may appear alongside search results. You are now advertising to surfers who have interest in you.

People can simply click an ad to buy from or learn more about you. If one is interested in the ads posted, then you pay. Benefits for advertisers, this is a way of instilling a marketed product branding.

So, if Google's technology offers an easy solution, why struggle with the conventional way? Now it's time medium entrepreneurs exist to reach a wide market.

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