Official Apple bought Quattro Wireless to enhance its existence in the mobile advertising arena.

The agreement was announced Quattro through their blogs, without mention of their selling price. Apple spokeswoman also refused to mention their price range as proposed to remove the Quattro. But The Wall Street Journal reported, Apple never mentioned it to offer USD275 million worth of payments to the Quattro.

Broadpoint analyst Brian Marshall called Amtec collaboration between Apple and the Quattro is a sale and purchase agreement transaction is very good. Moreover the agreement between the two Apple needs in acquiring small technology companies that add to the completeness of their business.

Marshall also said the agreement is a sign of increasingly intense competition between Apple and the internet search engine giant Google.

"It is obvious that Apple and Google continue their rivalry. It's all about mobile advertising presented through smart phone. They're trying to maximize their clappers who created the online channels," Marshall said as quoted by AFP on Wednesday (6/1/2010).

Both Apple and Google both have a great chance to rule this land. As we all know, Apple's iPhone is now a hit while Google's Android platform was successful with consumer interest in the smart phone market share. Even earlier this week, Google has just released a phone called the iPhone competitors Nexus One and decided to sell directly to consumers.

Whether intentional or not, Apple's acquisition of the Quattro coincided with the release of Nexus One moment. This event seemed to announce to the public that they seriously compete in the mobile advertising arena.

Quattro is a competitor admob, mobile advertising company Google acquired in November ago for USD750 million. Before you buy Google, Apple was reportedly struggling to get admob.

Large technology companies seem to do was have a special interest in mobile advertising company. The analysts say, Microsoft and Yahoo have recently noted also acquire companies with mobile advertising technology.

Jika anda merasa artikel ini bermanfaat, silahkan lakukan vote ke Lintas Berita agar artikel ini bisa di baca oleh orang lain. Suported by : Start Sharing Not Selling